What does a design retainer cost?

€2K–5K/month for dedicated design partnership. Flat retainer, not hours-for-dollars. Includes strategic UX work, design execution, and a dedicated point of contact.

How long does a website redesign take?

6–12 weeks for a full redesign — from discovery and baseline audit through to production-ready handoff. We start with a funnel audit so we know exactly what to fix before we touch a pixel.

Do you work with early-stage DTC brands?

Yes — but we work best with brands past €1M ARR who have real conversion data to optimize against. For pre-launch brands we typically focus on positioning and launch-first web presence rather than conversion work.

What results can I expect from a redesign?

Our portfolio average CVR lift is +40–60% on conversion-optimized redesigns, measured against holdback cohorts. Results depend on having clear baseline data before the project starts — which is why we make you establish your numbers first.

Do you work internationally?

Yes. We're Berlin/San Francisco-based and serve DTC brands globally. We've run engagements for EU, US, and UK-based brands with no timezone issues at the working level.

Your studio,
systematized.

RooftopOS is the command center for Rooftop Studio. Pipeline, projects, competitive intel, and growth ops in one place. Less spreadsheets, more shipping.

Launch Pipeline →

Active Projects

Pipeline Value

€340K

Win Rate

68%

Avg. CVR Lift

+42%

Pipeline

Leads Proposals Active Closed

Get in touch → No pitch deck. Just a quick conversation about your goals.

What it does

Everything a design studio needs to scale, nothing it doesn't.

◆

Pipeline Tracker

Every lead, proposal, and active project in one view. Know your pipeline value, win rate, and where deals stall before they die.

◉

Competitive Radar

Automated intel on how Berlin and global agencies are pricing, positioning, and winning. See shifts before your next pitch.

△

Growth Engine

Outbound outreach, prospect discovery, and follow-up sequences that run while you focus on the work that matters.

What we do

Design that earns its keep.

◆

Conversion Optimization

We turn visitors into customers through rigorous UX research, A/B testing, and interface redesigns built around how people actually decide.

+60% CVR — Vogue signup flow

◉

Brand & Identity

From visual language to tone of voice, we build brand systems that hold up across every touchpoint — digital, print, and motion.

Berlin • San Francisco studios

△

Digital Product Design

End-to-end product design: discovery, information architecture, interaction design, and handoff — no gaps between vision and production.

+40% CVR lift — Bluefarm

Work

Results that close deals.

Global Fashion
Publisher

Condé Nast portfolio

◆ Conversion Optimization

Challenge A high-traffic magazine signup flow was converting at industry-average rates despite strong organic reach. The existing flow had 7 screens, unclear value messaging, and a form structure built around internal data needs rather than user psychology.

Solution Rooftop ran a two-week UX research sprint — session recordings, exit surveys, competitor teardowns. Redesigned the flow to 3 screens: lead with the value proposition, defer data collection, reduce perceived commitment. Rebuilt copy around what the reader gains, not what the publisher wants.

Result Conversion rate lifted 60% in the first 30 days post-launch, measured against a 4-week holdback cohort. Annualised subscriber value impact in the seven figures.

+60%

signup
conversion

Bluefarm

D2C plant-based brand

△ Digital Product Design

Challenge Bluefarm had a strong product — oat milk made from whole grain, shipped directly — but a D2C website that felt generic. High bounce rates, low subscription uptake, and a checkout flow that hadn't been touched since launch. The brand story wasn't translating to conversion.

Solution Full D2C redesign: new information architecture from homepage through checkout, a visual identity refresh that connected craft and transparency, and a subscription-first product page layout. Copywriting reframed around the supply chain story rather than generic health claims.

Result 40% lift in overall CVR within 60 days. Subscription attachment rate increased by 22 percentage points. Repeat purchase rate up 18%.

+40%

overall
CVR lift

Luxury
Beauty Brand

Premium skincare, EU flagship

◉ Brand & Identity

Challenge A globally recognised skincare brand expanding its Berlin flagship needed a brand expression that held its ground in the most design-literate city in Europe. The existing identity worked globally but felt generic against the specificity of Berlin's creative culture. In-store and digital assets were inconsistent.

Solution Rooftop developed a Berlin-market brand layer: a new spatial typography system, an editorial colour palette drawn from the city's architecture, and a photography direction brief that distinguished the flagship from global campaign assets. Rolled out across in-store, print, and social.

Result The flagship became the brand's highest-performing retail market by revenue-per-square-metre in the following quarter. The Berlin identity system was adopted as the European flagship template for two further markets.

EU flagship
by revenue/m²

60%

Vogue signup conversion

40%

Bluefarm CVR increase

Continents, one studio

Design studios don't fail because of talent. They fail because of operations.

RooftopOS exists so Rooftop Studio can spend less time managing the business and more time doing the work that built its reputation.

Ready to talk?

15 minutes. No commitment. We'll tell you exactly what we'd do differently.

✓

We'll be in touch within 24 hours.

Thanks for reaching out. Daniel will reply personally.

Your studio,systematized.